Vision Marketing Group Training and Development

Vision Marketing Group defines areas of training; we will do an assessment of the basic strengths of your team to determine the level of expertise of each of the individuals. We actually administer a skills test that incorporates the fundamental basics of being a business manager. This assessment eliminates the excuse most business managers give us when we suggest formal training; they tend to say they are already trained. This assessment also provides you with a report card on the skill level of your department. Once identified it is important that an individual plan be established for each team member.

Sub-Navigation: Training Focus Group Training In-Store Training Self-Directed

Training Focus

Vision Marketing provides quarterly training locally to keep your expenses down and enable you to frequently use our service. Some of today’s issues that erode business profit.

• Better educated consumers.
• Ability of potential customers to research and get pricing information on-line.
• Internet financing companies that will send potential customers a 'Draft in the Mail' to use to purchase their next automobile. This side step of the F & I office is increasing.
• Potential Customers are aware of Rebates, Incentives and other Cash Back Programs before they step foot into the dealership.
• Manufacturer 'Payment Programs', which result in the sales department making a 'Payment Sale'.
• The proliferation of competitive lines offering 0% Financing. Some are even offering No Payments for a Full Year.
• Unprotected customer after the sale, that is in the Service Drive with a problem. Options are Service Policy, Sales Policy or lose the customer. Being satisfied with what we get versus what we planned for.

Group Training

Vision Marketing Group holds quarterly two-day training sessions in the Twin Cities; we believe that our business is in a constant state of flux and that we cannot afford to keep people out of training.

Our customers commit to sending all of their business managers to training twice per year. Vision Marketing holds the training the third week of the month on a Tuesday & Wednesday this minimizes the negative of having the business manager out of the store for training and allows them to be back in the evening if needed.

We have two sessions per year that cover the process and two sessions that deal with role-playing. Once per year we have an F & I directors meeting for department heads and those that run larger operations.

In-Store Training

Vision Marketing Group utilizes the information gleaned from production reviews to identify areas of obvious training need. We also work closely with the departments and the individuals to set professional goals. We find that directing our in store training to the known goals of the department make it effective and interesting for the business managers.

We are in the store twice each month at a minimum; we work with appointments so that our time in the store is beneficial. While in the store, we review the objectives for the store as well as the progress made toward the objectives. We will practice with the business managers and demonstrate with customers the techniques we have agreed will make a difference in the numbers and attitude of the department.

Self-Directed Training

Vision Marketing Group has found that it is more effective if the training is not 100% industry specific, we will make reading recommendations as well as outside coursework suggestions.

We also encourage business managers to obtain insurance licensing and certification with the Association of Finance and Insurance Professionals.